Food Labeling 2.0: Taking Farm-to-Fork Visibility to a New Level

Ready or not, there’s an industry push to improve visibility and traceability in the food supply chain—both upstream and downstream. From global initiatives to pinpoint exactly where food is grown to innovations that give consumers instant access to product details right from the barcode, today’s F&B brands must keep up.

Learn how these growing trends and programs are already influencing labeling practices. You’ll gain expert insight to prepare for the enhanced transparency, accountability and sustainability that will be expected of you as well as your trade partners.

Webinar Date: Thursday, July 14, 2016
Webinar Time: 12:00 PM - 1:00 PM ET

Key topics include:

  • Latest update on ITC’s Sustainability Network and the Global Farm Registry
  • Leveraging agricultural data to improve your own sustainable practices
  • How SmartLabel™ technology meets consumer demand while building brand loyalty
  • Expanding supply chain visibility via GS1 standards and advancements in Enterprise Labeling


Carrie Wilkie, Vice President, Standards Management, GS1 US
Carrie is responsible for the development of standards on behalf of the GS1 US Community and the management of standards expertise in support of core and emerging industry engagement activities. She also drives the development strategy for the standards programs, policies, and procedures in support of the GS1 US strategic plan based upon industry requirements. Carrie brings more than 10 years of experience in master data management in the manufacturing sector, where she served many roles in the areas of product master data and digital initiative strategies as well as global data synchronization and GTIN allocation strategies.

Jim Bracken, Sustainability Director at GS1 Global Office
As Sustainability Director, Jim drives the development of data communication and traceability standards to help organizations improve the sustainability of their many business processes. Prior to joining GS1 Global Office, Jim was CEO of GS1 Ireland where he developed GS1’s engagement in the Healthcare Sector, in particular for improving traceability and operational efficiency. He also specialized in traceability for food and other sectors.

Joseph Wozniak, Manager – Trade for Sustainable Development Program, International Trade Centre (ITC)
With over 15 years of experience in international trade and development, Joe is responsible for the development and implementation of the Standards Map website and its related tools for the ITC. Prior to joining the ITC, Joe served as a Senior Economist with the Overseas Private Investment Corporation (OPIC) in Washington, D.C. where he was responsible for the monitoring and evaluation of the Agency's portfolio and the development of analytical tools.

Craig Hodgson, Industry Manager, Loftware
Craig manages all industry-specific engagements, relationships, and partnerships at Loftware. His knowledge of the Enterprise Labeling Industry is vast and spans a wide range of industries including Food & Beverage, Chemicals and Life Sciences.